A crossed-out regular price is a common way to present a discount. It does not tell you whether the discount is new.
The regular price is shown as $149 per bottle, against actual prices of $79, $69 and $49. The crossed-out totals on the package cards do not agree with each other or with the $149 figure when we try to reconcile them.
We cannot tell which, if either, was ever a real price.
Ignore the reference prices and compare the actual prices. Confirm what you will pay on the official checkout page, not from a crossed-out number. Our post on the reference prices goes through them.