This site's own benefits section lists this specific third point: an alternative to capsules.
This site describes it directly: may suit people who prefer not to swallow traditional pills — worth reading this as a format-preference benefit specifically for people with a stated aversion to capsules.
Worth noting this benefit addresses format preference only — it does not claim a gummy delivers the same ingredient amount as a capsule would, a comparison this site cannot make given its own unverified ingredient list.